Byke
Branding the smartest bike in town
The Byke brand has been concepted and executed from scratch. In this process we were in charge of everything from brand & communication strategy, naming, product detailing and marketing. In a highly competitive market we distilled a new brand, that clearly positioned itself apart from the other players as more sophisticated, trustworthy and inclusive.
DELIVERABLES
Strategy
Naming
Creative Direction
Brand Design
Keynote
Website
Packaging
Photography
Stationary
