ALBA Berlin Basketball
Rebranding the Digital Court
ALBA Berlin, Germany's most successful basketball team of the past two decades, is admirable not only for their success in the sport, but also for their commitment to sustainability and inclusivity. We created a visual language for their digital communication that captures the energy of the sport and the club.
DELIVERABLES
Channel Branding
Animation
Design System
In Cooperation with
The seven brand patterns represent the typical characteristics of basketball and are designed to appeal to both a young target group (ALBA Berlin runs one of the largest youth divisions in German basketball) and adults.
Flexibility: The design system supports various image and video proportions while maintaining visual consistency.
