In the very intransparent but fast growing thai comparison market, masii has established a service that really aims to find the best product for the user. A trust gaining exercise which needed to be clear and informative yet playful.
The brand challengeRight from the beginning it was clear that the platform we were building had to be, not only clear and informative, but also highly engaging. Thai consumers love negotiating, comparing and researching for the best deal. Our challenge was to develop a brand that was both playful and able to deliver on trust and would be a spot on basis of assets for future marketing campaigns.
The feedback of the Thai consumers proved us right. Masii became market leader within one year after launch, leaving all competitors behind.
The platform challengeThe comparison platform was packed with feature sets that were specifically developed for each product category, giving the users an ideal starting point to find exactly what they were after. As comparing personal loans or credit cards can become quite a complex enterprise we created a multilayered search approach always displaying the relevant facts at each step of the funnel. As mobiles are the main platform used by Thai consumers, the website is optimised for mobile and crafted to show all levels of detail at any stage of the process without letting the user get lost.
