cashshowBranding a true mobile first live trivia show
For quite some time the TV industry has slowly but reluctantly experimented with the digital platforms available but nearly always failing to embrace the potentials that these new channels offer. Shows stayed one directed, linear and non interactive for passive consumption.Well. No more. Together with Motion Design agency unfold we created a new brand strategy as a basis for a buzzing interactive TV show that teleports viewers (now players) in the center of this trivia gameshow. At any stage of the quiz the players are drawn into the set of the TV studio and become part of the world wide commuity of players.
Whilst creating an eye to eye experience with the game hosts, we added an engaging visual gaming layer. The flexible motion design system introduces the player to the gameshow dungeon. The evolving story carries the player community through a quiz fight against the evil quiz machine.
Motion Design: unfold-design.de