About Us
MOR Design is a branding agency. We help our clients to find their place in the world. To develop adequate communication strategies and reach their target group. We create strong, simple and bold assets for meaningful interactions.
Our process feeds from research and two decades of experience, our engagement with our client is founded on honesty, respect, curiosity and clear non-jargon language, our results are based on a close relationship with our clients. We respect the particularities of every project and adjust our methodologies to each challenge ahead.
Strategy
Our clients consider their brand as one of their integral assets. In order to align products, services, employees, marketing, environments and the brand with each other we engage in a deep partnership with the client. In stakeholder workshops we develop a basis for a relevant brand strategy. This process help us to understand how the organisations function and help our clients to get a clear picture of the challenges and potentials.
What we offer
Brand Strategy
Brand Positioning & Purpose
Brand Thinking
Brand Platforms
Visual Systems
Design Thinking
Brand Architecture
Keyvisual Design
Logo Design
Naming
Branding Workshops
Brand Audits
Brand Values / Attributes
Storytelling
Brand Books & Guidelines
Brand Experiences
Corporate Publishing
Website Design
Digital Design
Spacial
Product & Packaging
Signage
Spatial Design
Conversion funnels
App Design
Founders
MOR Design was founded by Rasmus Giesel and Matthias Wörle in 2012. We are based in Berlin. Before starting MOR Design Rasmus Giesel was working for various design agencies in London, Berlin and Hamburg. Amongst others he worked for branding agency North Design, London, multidisciplinary design studio Nick Bell Design, London and spatial design agency dan pearlman, Berlin. After a few years at Jung & Pfeffer in Bremen Matthias Wörle chose Reykjavik as his new home where he worked for Jónsson & Le'Macks.
Teaching
We regularly give lectures, workshops and seminars in branding at Universities and in a commercial environment. Since 2018 Rasmus Giesel is professor for branding at HMKW University of Applied Sciences, Berlin. Other teaching stints include Filmakademie Baden-Württemberg, University of the Arts, Bremen, Designakademie Berlin, Krabbesholm Højskole among others. Rasmus Giesel is mentor at the Founders Institute.
Selected Clients
Wikimedia
finiata
Autumn CPH, Denmark
BTC Echo
Armin Morbach
Brillux
tissue one
B.Grimm Group, Thailand
Byke Mobility GmbH
Commerzbank
Deutscher Bibliotheksverband
first direct banking
Geenex Solar, US
Hjólaborgin Reykjavík
IGES Institut
Lion Strategy
Masii, Thailand
Minatura, Columbia
Goethe Institut
Montblanc
Cashshow
Pina Bausch
Opera North, UK
Ares
Philips, Netherlands
realxdata
Sennheiser
Schwäbisch Hall
Special Olympics
Stadt Bremen
Stiftung Genshagen
syn, Tokyo
urbansplash, London
viamonda
zornshot
About
MOR Design is a branding agency. We help our clients to find their place in the world. To develop adequate communication strategies and reach their traget group. We create strong, simple and bold assets for meaningful interactions.
Our process feeds from research and two decades of experience, our engagement with our client is founded on honesty, respect, curiosity and clear non-jargon language, our results are based on a close relationship with our clients. We respect the particularities of every project and adjust our methodoligies to each challenge ahead.
Strategy
Our clients consider their brand as one of their integral assets. In order to align products, services, employees, marketing, environments and the brand with each other we engage in a deep partnership with the client. In stakeholder workshops we develop a basis for a relevant brand strategy. This process help us to understand how the organisations function and help our clients to get a clear picture of the challenges and potentials.
What we offer
Brand Strategy
Brand Positioning & Purpose
Brand Thinking
Brand Platforms
Visual Systems
Design Thinking
Brand Architecture
Keyvisual Design
Logo Design
Naming
Branding Workshops
Brand Audits
Brand Values / Attributes
Storytelling
Brand Books & Guidelines
Brand Experiences
Corporate Publishing
Website Design
Digital Design
Spacial
Product & Packaging
Signage
Spatial Design
Conversion funnels
App Design
Founders
MOR Design is founded by Rasmus Giesel and Matthias Wörle in 2012. We are based in Berlin. Before starting MOR Design Rasmus Giesel was working for various design agencies in London, Berlin and Hamburg. Amongst others he worked for branding agency North Design, London, multidisciplinary design studio Nick Bell Design, London and spatial design agency dan pearlman, Berlin. After a few years at Jung & Pfeffer in Bremen Matthias Wörle chose Reykjavik as his new home where he worked for Jónsson & Le'Macks.
Selected Clients
Wikimedia
finiata
Autumn CPH, Denmark
BTC Echo
Armin Morbach
Brillux
tissue one
B.Grimm Group, Thailand
Byke Mobility GmbH
Commerzbank
Deutscher Bibliotheksverband
first direct banking
Geenex Solar, US
Hjólaborgin Reykjavík
IGES Institut
Lion Strategy
Masii, Thailand
Minatura, Columbia
Goethe Institut
Montblanc
Cashshow
Pina Bausch
Opera North, UK
Ares
Philips, Netherlands
realxdata
Sennheiser
Schwäbisch Hall
Special Olympics
Stadt Bremen
Stiftung Genshagen
syn, Tokyo
urbansplash, London
viamonda
zornshot