About
MOR Design is a branding agency. We help our clients to find their place in the world. To develop adequate communication strategies and reach their target group. We create strong, simple and bold assets for meaningful interactions. Our process feeds from research and two decades of experience, our engagement with our client is founded on honesty, respect, curiosity and clear non-jargon language, our results are based on a close relationship with our clients. We respect the particularities of every project and adjust our methodologies to each challenge ahead.
Strategy
Our clients consider their brand as one of their integral assets. In order to align products, services, employees, marketing, environments and the brand with each other we engage in a deep partnership with the client. In stakeholder workshops we develop a basis for a relevant brand strategy. This process help us to understand how the organisations function and help our clients to get a clear picture of the challenges and potentials.
What we offer
Branding WorkshopsVisual AuditsDesign ThinkingMarket & Target Group AnalysisBrand PositioningBrand Values / AttributesStorytelling
Corporate DesignDigital DesignEditorial DesignStyleguidesSignageBrand BooksSpatial Design
Founders
MOR Design was founded by Rasmus Giesel and Matthias Wörle in 2012. We are based in Berlin. Before starting MOR Design Rasmus Giesel was working for various design agencies in London, Berlin and Hamburg. Amongst others he worked for branding agency North Design, London, multidisciplinary design studio Nick Bell Design, London and spatial design agency dan pearlman, Berlin. After a few years at Jung & Pfeffer in Bremen Matthias Wörle chose Reykjavik as his new home where he worked for Jónsson & Le'Macks.
Teaching
We regularly give lectures, workshops and seminars in branding at Universities and in a commercial environment. Since 2018 Rasmus Giesel is professor for branding at HMKW University of Applied Sciences, Berlin. Other teaching stints include Filmakademie Baden-Württemberg, University of the Arts, Bremen, Designakademie Berlin, Krabbesholm Højskole among others. Rasmus Giesel is mentor at the Founders Institute.
Selected Clients
Autumn CPH, DenmarkArmin MorbachBrilluxBusaba, LondonB.Grimm Group, ThailandByke Mobility GmbHCommerzbankDeutscher Bibliotheksverbandfirst direct bankingGeenex Ltd., USHjólaborgin ReykjavíkIGES InstitutfiniataLion StrategyMasii, ThailandMinatura, Columbia
MontblancOpera North, UKPhilips, NetherlandsQuadrigarealxdataSecret Earth, LondonSennheisersinnumSchwäbisch HallSpecial OlympicsStadt BremenStiftung Genshagensyn, Tokyourbansplash, London750 mph, Londonviamonda GmbHzornshot
